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| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 528 |
Essay's paper body
However, customers will value
many product/service features to a greater or lesser degree. From the potential
providers’ viewpoint it is valuable to understand which features are of particular
importance to a group of customers (market segment). These are known as the
critical success factors. Critical success factors (CSFs) are those product features that
are particularly valued by a group of customers and, therefore, where the organisation
must excel to outperform competition...
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Critical success factors (CSFs) are those product features that
are particularly valued by a group of customers and, therefore, where the organisation
must excel to outperform competition.
The extent to which the offerings of different providers address the factors
valued by customers can be visualised by creating a strategy canvas25 (see
Exhibit 2...
Essay fragment
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