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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 645 |
Essay's paper body
Hunt and Morgan (1995) note that in cross cultural marketing relationships "one factor that can make an alliance doubly difficult is a potential lack of shared values," (p. 26). Communication is also considered to be more difficult in cross-cultural relationships because a lack of fluency in the partner's language often leads to the impression that a partner is unwilling to make an effort to communicate...
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Hunt and Morgan (1995) note that in cross cultural marketing relationships "one factor that can make an alliance doubly difficult is a potential lack of shared values," (p. 26). Communication is also considered to be more difficult in cross-cultural relationships because a lack of fluency in the partner's language often leads to the impression that a partner is unwilling to make an effort to communicate...
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