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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 841 |
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It allows Sunkist to communicate quality and value to its customers and clients by providing solutions to their changing needs in transportation, displays, merchandising and new technologies. Many new packaging concepts under development and are built upon the successes of prior years. The poly bag, printed with the vintage Sunkist crate label, proved so successful in marketing Valencias that this winter Sunkist developed two new holiday bags, featuring a Sunkist snowman and Santa Claus, to sell navels...
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The sales force is working hard on post New Year holiday ads, most focusing on multi-varietal offerings. Sunkist should see volume build early as the eating quality of the crop is weeks ahead
of schedule. Sunkist is also working to make sure the domestic pull lines up with the anticipated Chinese New Year's export shipments...
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General points of the essay
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