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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2238 |
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Thornton’s have found it difficult to meet their seasonal. Christmas 1998 according to Jennings, customers delayed their seasonal purchases from what Thornton’s predicted, and when demand finally occurred it ran ahead of capacity and shops. Franchise outlets Christmas sales period fell by 13.1 per cent, and commercial revenues declined by 6...
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Franchise outlets Christmas sales period fell by 13.1 per cent, and commercial revenues declined by 6.1 per cent illustrated by Jennings (2000).
PEST analysis is used as illustrated above to identify external environmental issues and forecast potential threats and opportunities, and relates how they fall in terms of internal strengths and weaknesses of an organisation, strengths and weaknesses being the internal environmental factors and influences...
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