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Furthermore this is only a small part of their strategies.
In the future Starbucks is willing to create more unusual drinks and perhaps even drinks that are known in certain countries but not in the local areas. Due to globalization, people are travelling more and more and are getting to savor different flavors, therefore Starbucks it’s trying to find a strategy in order to expand also in the clientele dislikes and likes...
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This can be seen already now in certain Starbucks shops by the new beverages that are offered and also food. Not only however, they are also starting to implement more and more items such as mugs and teddy bears and are willing to expand this into a real Starbucks shop.
In addition, prominent star such as the Olsen twins, Jennifer Lopez and Britney Spears have been seen with Starbucks cups in their hand over and over again in TV and Magazines...
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