Buy custom Starbucks In China
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 891 |
Essay's paper body
They took advantage of the opportunity, the market of the coffee in China was in his development stage, seeing space to put Starbuck as the leader in this new industry; educating a market about the quality of coffee, the experience, and the idea of Starbucks as the third place between home and work, as it is in United States...
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With it they prevent competitors from getting a head start to build upon the growing desire for Western brand.
By this goal they expand into the Chinese Region: Taiwan (1998), Shanghai (2000), Beijing (2003) and Southern China. Schultz (1996) expressed that “if any coffeehouse was going to take away business from Starbuck, it might as well be another Starbuck†(Schultz, 1999)...
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