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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 329 |
Essay's paper body
Starbucks Coffee Company is the leading retailer, roaster and brand of specialty
coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization's uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand...
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Starbucks Coffee Company is the leading retailer, roaster and brand of specialty
coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization's uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand...
Essay fragment
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