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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1613 |
Essay's paper body
They needed to tie customer service to the bottom line in order to justify their plan to add the additional labor. We will address this issue in our alternate solutions. Other problems identified from this case include the following:
Brand Image and Differentiation
Starbucks faced various challenges in moving forward...
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The first of which was brand image and a lack of product differentiation. Customers often saw little or no difference between Starbucks and smaller coffee chains. Also, in a market research study it was found that more that half of customers felt, at an increasing rate from previous years, that Starbucks only cared about profit and expansion...
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