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The Starbucks?¦ issue that has caused the gap between the stores and the customers. First of all, the problem is not about customer service in the stores, nor cleanliness, nor too feel and unfriendly staff, etc.
Rather, is a lack of identification which customers and target customers, leading to the third issue presented in the introduction: the loss of brand recognition upon which Starbucks had built its reputation in its first years...
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The Starbucks?¦ issue that has caused the gap between the stores and the customers. First of all, the problem is not about customer service in the stores, nor cleanliness, nor too feel and unfriendly staff, etc.
Rather, is a lack of identification which customers and target customers, leading to the third issue presented in the introduction: the loss of brand recognition upon which Starbucks had built its reputation in its first years...
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