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Topic: Business
Number of pages / Number of words: 6 / 1492
Essay's paper body

The company is a respected employer that values its workforce. The organization has strong ethical values and an ethical mission statement as follows, “Starbucks is committed to a role of environmental leadership in all facets of our business” (www.starbucks.com). It has a strong brand image associated with high quality coffee and excellent customer service...


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The company franchises and licenses 6,500 shops and has developed excellent skills in franchise management.

Weaknesses

Starbucks has a reputation for new product development and creativity. Starbucks is a premium brand commanding premium prices. However, they remain vulnerable to the possibility that their innovation may diminish over time...


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General points of the essay

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