Buy custom starbuck industry analysis (Malaysia)
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 773 |
Essay's paper body
Coffee Bean is 6 years earlier than Starbucks enter into East Malaysia market. Thus, it is important to make the market of consumers accept to the Starbucks brand. In addition, all of these competitors are selling similar products thus the competition is high.
Bargaining power of customers - high
Normally buyers in the premium coffee industry remain individual consumers and buy small quantity of the product...
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Customers who purchase premium coffee such as Starbucks can represent their social status. This makes the buyers less sensitive to the price and its give the industry more control over pricing. This can decrease the bargaining power of the buyer. However, the expansion of the premium coffee industry created a large number of competitors who offered high quality of premium coffee...
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