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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2283 |
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The new slogan is "That was easy" (Encyclopedia). With that slogan Staples has made television commercials that are every eye catching. They use a large red push button that has the word "easy" written on it.
Staples old marketing strategy was to have low prices and variety. They figured that customers only cared about how much an item cost and, if there was a variety of the product...
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They figured that customers only cared about how much an item cost and, if there was a variety of the product. With the emergence of many competitors their strategies had to soon shift. Their strategies changed from low price and variety of product to help full customer service and a faster occurrence...
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