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Topic: Business
Number of pages / Number of words: 3 / 573
Essay's paper body

Stadium events and ticket sales promotions would one of several mediums to market the stadium name change. Increasing stadium events attendance and awareness allows the company to position itself for better brand awareness among consumers. Public service and events should also not be forgotten in the marketing agenda...


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In order to minimize risk of failure of this sponsorship, Hansen Natural cannot expect success, but devote further promotion resources to attain it.

The rising numbers in corporate named stadiums is just one piece of evidence that the clear value of constructive brand identity and brand awareness. In one sporting event alone, the Hansen Natural brand would be promoted dozens of times through a variety of channels...


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