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Topic: Technology
Number of pages / Number of words: 5 / 1145
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This information reflects that there is already a huge market of consumers in this category and that there is even more room to expand. The increase in sales and consumers is an indication not only of increased consumption, but also of the new producers and product categories that are entering the market...


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The increase in sales and consumers is an indication not only of increased consumption, but also of the new producers and product categories that are entering the market.

Today the market is in transition as new companies are attempting to take away shelf space from larger competitors. The major marketers in this category include: PepsiCo (Gatorade), Coca-Cola (PowerAde), Nestle (PowerBar), and Kraft Foods (Balance Bar)...


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