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Business
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| Number of pages / Number of words: |
6 / 1556 |
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'If you are a sponsor of a sport, such as sailing or motor racing, where accidents regularly happen, then it is straightforward to undertake scenario planning and have a rigorous and robust response prepared.
'The unexpected crisis, such as Gary Neville's observations on the obtrusive nature of commercialism in charity football initiatives (see box, below left), is more difficult to deal with...
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The impact can be mitigated by clear processes and lines of responsibility, even if the specific nature of the crisis could not have been anticipated,' James adds.
In these instances of crises that cannot be anticipated, he believes that logic takes over to a certain degree. 'In many ways, the laws of physics apply when in a crisis: every action should have an equal and opposite reaction,' he argues...
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