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Topic: Business
Number of pages / Number of words: 2 / 473
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Pablo Parra-Ramirez

Southwest Airlines Case Study

10/28/08

1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?

I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: “one of our core values is egalitarianism”, which means that every customer should be treated as equals, no matter how frequently fly...


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Pablo Parra-Ramirez

Southwest Airlines Case Study

10/28/08

1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?

I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: “one of our core values is egalitarianism”, which means that every customer should be treated as equals, no matter how frequently fly...


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