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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3604 |
Essay's paper body
Operational activities such as efficient ticket counter operations, gate operations, on-board service, luggage handling and the "no-frills" policy of providing coach seats and light snacks only, have helped Southwest maintain its low cost position. In addition, outbound logistics such as the rental car and hotel reservation system makes it easier for customers to plan their trips...
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In addition, outbound logistics such as the rental car and hotel reservation system makes it easier for customers to plan their trips. Promotional events, sponsorships, advertising, frequent flyer program and the group travel program further add value to the company.
On the other hand, the company's infrastructure, human resource management and technology development also serve as an important source of competitive advantage...
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Assigning Cost Activities
Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of...
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