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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1574 |
Essay's paper body
Suppliers are essentially homogenous & are highly competitive. Customer’s loyalty is based on price or service with the latter being more loyal. Profit margins are low-around 3% for the industry as a whole. As increasing market size is cost-prohibitive, we can’t afford to lose the existing business & we must compete on quality, service levels to increase/ even maintain the current customer base...
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As increasing market size is cost-prohibitive, we can’t afford to lose the existing business & we must compete on quality, service levels to increase/ even maintain the current customer base.
Scenario- Proposal from Matworks
Matworks Inc(MI) one of our oldest clients (since 1945) has sent a letter to Dan Wilson, VP-Sales requesting to sponsor (some of )their events organized as part of their annual sales meeting...
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General points of the essay
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