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Whereas many companies spend heavily on image advertising, Sony does not. Its best marketing tool is putting out quality, technologically innovative products.
5 Sony Current and Future Branding Strategies
Sony current branding strategy is in moving Sony into the digital network era by emphasizing the integration of AV and IT products...
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Sony is launching its image campaign, "Do you dream in Sony?" and helped coin the term "digital dream kids." The premise of the campaign was to provide shareholders, customers, employees, and business partners who come into contact with Sony with the opportunities to create and fulfill their dreams.
Sony's future brand success will be determined by how the company meets the challenges of change...
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