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Topic: Business
Number of pages / Number of words: 7 / 1773
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SoBe’s first beverages were based on teas and juices supplemented with herbs and nutrients, namely ginseng, ginkgo and guarana. These contents suggested healthy products. However, ‘healthy’ soft drinks seem to be something entirely new, especially for young people who often do not attach great importance to healthy products at all...


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However, the combination of these aspects with an image of pleasure (hedonism) and ‘coolness’ made these ‘lifestyle-drinks’ attractive to the target group.

The ‘coolness’ also derives from the packaging. ‘Chunky’ bottles labelled with the two-lizard logo, representing the yin and yang of life; again suggesting healthy lifestyle-products...


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ginseng Cadbury Beverages Case Case Study - Wal Mart: The Main Street Merchant of Doom (Corporate Social Responsibility Case Study) Case Study: Activity Based Costing Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe Sobe Case Study Sobe water facts Sobe’s Herbal Hedonism THE STUDY OF CRITICAL SUCCESS FACTORS FOR KNOWLEDGE-BASED TECHNOLOGY SERVICE INDUSTRY Value Based Marketing - A General Insurance Case Study Strengths Based Case Management With People With Psychiatric... Herbs Chemicals and lack of soil effect growth, development, and the amount of nutrients found in Brassica How Nutrients Get In, And Wastes Out. Guarana Antartica

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