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Topic: Business
Number of pages / Number of words: 3 / 741
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Even if the subscribers decide to terminate the contract, the company will still get paid a penalty sum from those subscribers.

And by offering subscription plans to the customers, service providers will be able to keep track and know the size of their subscriber base. This can be used to determine their market shares as compared to their competitors...


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This can be used to determine their market shares as compared to their competitors. The information is also very useful for the management to plan for future strategies or to make certain decisions for the company. At the same time, marketers could better analysis their subscriber’s lifestyle and work out plans to further retain these customer groups...


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