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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1900 |
Essay's paper body
As service and CRM become more and more integrated at SIA, customer intimacy is strategically embedded in the organization.
The heavy investments in the product are continuing too however. It thus appears that SIA is currently trying to master 2 value strategies: Product leadership and customer intimacy...
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It thus appears that SIA is currently trying to master 2 value strategies: Product leadership and customer intimacy. This is perhaps the most fundamental change in the value strategy of SIA.
As there is a clear focus on product quality, as opposed to cost which is hardly mentioned in the case, it is clear that SIA has a differentiation strategy...
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