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This evaluation will aid companies in understanding how to best hedge against competing practices by knowing the appropriate target audience and building company opportunities designed richly to attract such consumers, clients and employees. “The two most prominent sources of competitive advantage can be found in the business's cost structure and its ability to differentiate the business from competitors,†(Pearce and Robinson, Ch...
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7).
Without environmental scanning, strategic planners will offer information to businesses blindly. Mere internal information can be beneficial for company cultural concerns, but the external information can prove more beneficial based on industry standards. The expense of the industrial analysis reports may seem extravagant, but when exercised properly are very valuable for companies looking to surpass competition...
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