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Biographies
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| Number of pages / Number of words: |
4 / 925 |
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He will need to crossover from traditional action sports sponsors to major brand sponsors to reach Tony Hawks level of marketability. Many of the corporations would rather follow the pack than lead because they are afraid to take the rise that White will only bring in the younger demographics. Whites public awareness has risen from 3...
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Whites public awareness has risen from 3.5 percent from December to 28 percent in February. And the adults age 35-54 have risen from 2 percent to 32 percent. “The rise moved White from the bottom of the index’s celebrity pool of 1,500 individuals to the 50th percentile,†said Bill Glenn, vice president of analytics at the Marketing Arm, the Omnicom agency that conducts the poll...
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