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Topic: Business
Number of pages / Number of words: 6 / 1432
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Physical evidence means the service environment and other tangible aspects of the service that facilitate or communicate the nature of the service. The process of service assembly refers to the procedures and flow of activities that contribute to the delivery of the service.”

1.3 Customer retention

Customer retention has been argued by Murphy (2001) who states its purpose “It takes time and money to attract every new customer...


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The process of service assembly refers to the procedures and flow of activities that contribute to the delivery of the service.”

1.3 Customer retention

Customer retention has been argued by Murphy (2001) who states its purpose “It takes time and money to attract every new customer. For the first year or two after acquisition, the money that new customers spend with the organization is offset against acquisition costs...


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Service Learning And The Hope Center 7P's of Service Marketing CNN - Service Marketing Marketing Activity in Service Organisations Service Marketing Encounters Service Marketing In Banking Sector. Service Marketing In Banking Sector Service Marketing Management (SAGA) Service Marketing Service marketing in fitness center service marketing gap analysis service marketing-pizza hut The Pursuit of Service Marketing Excellence The difficulties of Service Marketing United Kingdom: General Aspects Of Civil Service

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