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Topic: Business
Number of pages / Number of words: 5 / 1355
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The assumption is that users will use disaggregated information to make forecasts, and that has not been proven

3. Forecasts based on LOB data are more accurate than those based on consolidated earnings

4. Forecast based on segment earnings are more accurate than those based on segment sales (U.S. but not U...


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but not U.K.)

5. Segments are more helpful for smaller than for larger MNEs

6. Similar results on more limited geographic segment studies

C. Stock market reaction tests

1. More valid than predictive ability tests since we are looking at the direct impact on stock prices of information

2. Results are mixed

III...


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