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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1904 |
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This is an excellent advantage for Saturn while many consumers prefer an American brand.
4. New Product entry: With the help of GM committing $3 billion to help rejuvenate Saturn in 2004, Saturn has been able to introduce new products. Saturn is now introducing cars with a European influence with a price tag slightly higher than traditional Saturn cars...
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The new product introductions include a hybrid, minivan, crossover, roadster, and a small SUV. This new product line-up is helping them compete in several product categories.
Weaknesses:
1. Lack of innovation and adaptation to market trends: Historically, Saturn has missed the mark on design and innovation...
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