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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1141 |
Essay's paper body
On the other hand, businesses are said to be unrelated when the activities comprising their respective value chains are dissimilar that no competitively valuable cross-business relationships are present. Sara Lee played in several industries. Some were related businesses such as food, snack, bakery, beverage, coffee, and meat...
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Some were related businesses such as food, snack, bakery, beverage, coffee, and meat. Some others were unrelated, like households, apparel, and furniture care.
Because of its widely diversified character of its businesses, Sara Lee also faced a lack of strategic fit among its business units. Strategic fit exists when the value chains of different businesses present opportunities for cross-business resource transfer, lower costs through combining the performance of related value chain activities, cross-business use of a potent brand name, and cross-business collaboration to build new or stronger competitive capabilities...
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