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Buy custom Samsung: Transformation from follower to innovator

Essay's paper info
Topic: Technology
Number of pages / Number of words: 21 / 5739
Essay's paper body

For this paper I focused on the global mobile phone industry. The definition of an industry is a group of firms whose products have so many of the same attributes that they compete for the same buyers. I will analyze the attractiveness of the market and try to point out threats or opportunities Samsung has to deal with...


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General environment

The general environment is a given in an industry. Companies cannot exert their influence on the environment, so they have to find ways to work in this environment.

2.1.1. Demography

The mobile phone market target group has focused at people in the age range from 18-35. This is the largest group of users...


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General points of the essay

KFC global industry 3G Mobile Telcoms Marketing Study, Industry Overview Auto Mobile Industry Cell Phone Industry Analysis Cell Phone Industry Research Competition in the European mobile phone industry Global Firms Vs Multidomestic Firms Global PC industry Music Industry Struggles to Get Cell phone's Numbers Products, Inc.: The Personal-Care Industry Swatch And Global Industry Mobile Phone Industry Global Warming On Ski Industry L’oreal’s Way to Success in the European Haircare Products Industry Samsung: Transformation from follower to innovator

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