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After study the strategy of Bertelsmann in deep, we found it developed its business via co-publishing projects, so here we try to analyze the market for Bertelsmann and present a more detailed makrketing strategy for it.
Based on market research, competitive analyses and a survey among readers it is recommended that Bertelsmann focuses on publishing popular science books for adults, rather than for children...
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For popular science books for adults, there is a significant market opportunity because the book market in China does currently not satisfy Chinese readers' interest in ecology, astronomy and cosmology, and information on the latest developments in science and technology. Therefore, Bertelsmann should enter the popular science book market with ecology and astronomy books...
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