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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2132 |
Essay's paper body
Lone Star creates their brand image of quality rock through their use of natural rock on all projects: houses, gardens, fire places, and outer walls. By having a quality product that makes it easy for people to have a beautiful stone structure without the hassle of using large, heavy stones, Lone Star Stone has established itself as the leader in stone veneers...
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This allows Lone Star to be the "premier supplier of manufactured stone veneers" amongst contractors, designers, and developers. Most of Lone Star Stone's positioning will not need much altering when they enter the consumer market through Home Depot and Lowe's.
Product Line Name
When choosing the name for this product, I wanted to find a name that captured the brand image and personality of the product without compromising its value...
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General points of the essay
little rock nine
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