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Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 786
Essay's paper body

They fought over the best shelf space and they had high marketing expenses. Initially their products were not as successful as they had hoped and they quickly realized that they had to adapt to the local conditions and local preferences that differed a lot from the western ones.

Why have MNCs entered the ice cream market recently?

Saudi Arabia and the Middle Eastern region offered a high potential for the sales of ice cream...


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The climate and the demographics (large number of children) were optimal for ice cream consumption. Also the consumption patterns of the Middle East were getting more and more similar to the ones of the western world, which meant that there was a large growth potential on the market.

What strategy should SADAFCO follow?

The Middle East and Saudi Arabia are an emerging market with a great potential...


Essay fragment

General points of the essay

As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. global yet local Hormel Local P-9 Local Employees Local Pay Local Entity's local 365 State And Local Government Local Fundraising Local Government developing local economy Local Crime Trends Local Population Changes State and Local Gov't Local Area Network Local Area Networks

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