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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 5025 |
Essay's paper body
It is certainly very effective in the European market, where the cost of flights is still on average twice as much as the US. (Competitive Advantage M.E. Porter 1985).For example EasyJet is aware that customers would like to fly the Geneva Barcelona route with someone other than SwissAir i.e. cheaper alternative...
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cheaper alternative. However since Switzerland is not a full member of the EU, this route is an international route meaning that Switzerland has the right not to allow anyone but national carriers to operate (i.e. SwissAir and Iberia).
Their low fares and friendly, efficient service paves their way forward...
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