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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1492 |
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Easy Jet (Ryanair's main competitor) has strong brand recognition with clear ideas and goals. Their mission statement: " To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes...
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As you can see from the descriptions of the two companies Ryanair is mainly focused on offering the cheapest price for the journey offering no frills and cutting costs wherever possible. For example when the catering company which supplies Ryanair withdrew the provision of free ice, the airline sent a memo to cabin staff advising them that ice would no longer be available for passengers drinks, a measure which saved the airline IR?40,000 a year...
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