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The Bahamas is a popular location for tourism and travel by US citizens. These high areas of tourism would lend themselves as popular location for high end restaurants.
3. It is not a foregone conclusion that Ruth’s Chris should go global.
a. What are some of the costs, weaknesses for Ruth’s Chris in going global, and threats to their success in foreign markets?
The cost of going global is the marketing that would have to take place to instill the Ruth Chris Brand name...
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This would take time and money to build the already established reputation within the US. One threat I see is the potential for foreign markets to not condone the use of US beef. This could cause a major problem for Ruth Chris in a Foreign Market.
b. What are the expected benefits for Ruth’s Chris of globalizing, i...
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