Buy custom Role Of Mobile In India
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 595 |
Essay's paper body
This is because mobile users population in India is still in nascent stage and growing.
Swot analysis with regards to mobile marketing in Indian context
|Strength |Weakness |
|Highly growing user base |Still not a major revenue generator for the advertising firm (so |
|Becoming a mass products |is subdued over other mediums) |
|Massive demand for SMS globally that the GSM | |
|Opportunities |Threats |
|Entering a boom period after years of quasi-stagnation |People may treat SMS form of advertising as an invasion of |
|Growing potential customer base with big players like Tata and |privacy...
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This has resulted in various lawsuits being filed on |
|reliance also jumping in the bandwagon. |advertising firms in the west. |
|Shopping is moving to the mobile world, giving everybody with a |web based advertising is cost efficient /more time lasting and |
|mobile phone access to a real-time shopping experience, |having greater coverage as compared to advertising over mobiles |
|regardless of his or her location...
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General points of the essay
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