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| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1496 |
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Gomez Advisors Inc., a Massachusetts based internet research company conducted a 1999 survey to see how catchy internet banking really was. They concluded that 17% of the online adult population subscribed to some sort of online banking service. "But out of that group, 2.15% had signed up but never used it, and 1...
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They concluded that 17% of the online adult population subscribed to some sort of online banking service. "But out of that group, 2.15% had signed up but never used it, and 1.89% had signed up, used it, and then stopped," says Chris Musto, director of financial services at Gomez. Further research indicates that the non-users and drop-offs are people who don't make much use of the Internet for other transactions either, whether buying books from Amazon...
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RISE AND FALL OF INTERNET BANKING
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