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Topic: Business
Number of pages / Number of words: 6 / 1559
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The end-users are price sensitive; however, they are loyal to the brand. End-users will often wait to buy foil if Reynolds is not available or not on sale, rather that buy from a competitor. Retailers and wholesalers also have a strong relationship with Reynolds. In a recent survey, Reynolds was considered the preferred supplier at 30% over its competitors at 23%...


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In a recent survey, Reynolds was considered the preferred supplier at 30% over its competitors at 23%.

Implementation of the MDF system will have a significant impact on all customers. In the long run, it will strengthen all customer relationships with Reynolds. MDF will have an initial price increase of 5% for retailers and wholesalers since it will eliminate per case discounts...


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