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Topic: Business
Number of pages / Number of words: 15 / 4093
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This is attractive to customers as they are aware of John Lewis’s background as a company and this gives shoppers confidence that products are price worthy and also of satisfactory quality.

8) Excellent service: Because of their brand name and reputation John Lewis also have to ensure that their service in store is at a very high standard to keep up with their reputation...


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Shoppers know that when they are in John Lewis they will receive a very high level of service which makes a store attractive to customers.

9) Shop layout: John Lewis has a very well structured shop layout, it could be confusing to some as the shop is so big but the signage does make it a bit easier to understand...


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