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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 960 |
Essay's paper body
External factors affect consumers and the shops in different ways resulting in changes in costs, turnover, consumer spending, marketing strategies and many more.
I am aware that research has been done before in this area however as stated above up-to-date data is needed as the industry’s success fluctuates from year to year...
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I would start off on the high street and then out-of-town shopping centres such as the Metro Centre with the aim to find out questions such as;
a) Do you prefer shopping on the high street, out of town shopping centres or on the internet?
b) Why?
c) Do you like to window shop?
d) Why?
e) When shopping are your main concerns price, convenience, accessibility or other reasons?
f) Why?
The aim of this kind of research is to try and get the truth from the actual consumer...
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