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Topic: Miscellaneous
Number of pages / Number of words: 26 / 7209
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According to Gronroos (1991) "?the aim of relationship marketing is to establish, maintain and enhance relationships with customers and other parties, at a profit, so that the objectives of the parties involved are met. This is achieved by a mutual exchange and fulfillment of promises". Ravald and Gronroos (1996) took this further when suggesting "exchanges are not considered individually (transactional based) but becoming meaningful insofar as they are connected to another past or future episodes"...


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According to Gronroos (1991) "?the aim of relationship marketing is to establish, maintain and enhance relationships with customers and other parties, at a profit, so that the objectives of the parties involved are met. This is achieved by a mutual exchange and fulfillment of promises". Ravald and Gronroos (1996) took this further when suggesting "exchanges are not considered individually (transactional based) but becoming meaningful insofar as they are connected to another past or future episodes"...


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General points of the essay

Relationship Marketing Adoption History of relationship marketing Key Principles Of Relationship Marketing MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing And Strategy Objectives Marketing Objectives and Strategies Marketing and Product Objectives marketing pricing objectives Relationship marketing in consumer markets- an article review Kitkat Marketing Objectives ‘The Employment Relationship Is A Crucial Facet Of Any Business, But Often That Relationship Has To Be Terminated. Employees Are Protected From Being Unfairly Dismissed By Statutory Intervention, Yet The Employment Right Gronroos: Service Management&Marketing Summary & Point of View chapters 7,8,9 Relationship Marketing Stress and its Connection to the Mind, the Potential Health Impacts on the Body, and its Relationship with Relationships Third Parties

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