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Topic: Business
Number of pages / Number of words: 2 / 540
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Mozda bi se cinilo pretjerano ako kazemo da je Sloan izumio nasu potrosacku kulturu i drustvo, ali svakako mozemo reci da ju je na poseban nacin oblikovao. Od svakidasnjeg Chevroleta pa do kraljevskog Cadillaca - on je uvjerio sve vrste kupaca da je GM imao «po jedan automobil za svaku namjenu i priliku...


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Njegove ideje su bile toliko jasne i ispravne tako da smo skoro zaboravili da su one nekad zapravo bile inovativni izumi» tvrdi Edgar H. Schein.

Kada je Sloan 1923. godine preuzeo mjesto predsjedavajuceg u GM ova kompanija je imala manje od jedne petine trzista automobila dok je Ford Motor Co. imala vise od polovine trzista u Americi...


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Reinveniranje (Obnova) Kompanije Sloan Widgets

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