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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1271 |
Essay's paper body
As this indicates, Reebok's revenues are flattening out and its income is declining. This trend in Reebok's result is partly due to the fact that the US market seams to be nearing maturity and that they have lost market share to main competitors in crucial market segments. Reebok will have to find new sources of revenue and will have to reposition itself to improve their financial situation and to guarantee growth for the future...
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Reebok will have to find new sources of revenue and will have to reposition itself to improve their financial situation and to guarantee growth for the future.
Shift in core consumer groups
Reebok's traditional core consumer base no longer is the sweet spot in terms of athletic footwear and apparel purchase volume and frequency...
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General points of the essay
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