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Redefining Quality Speech

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Topic:	Miscellaneous
Number of pages / Number of words:	2 / 462

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It is still in the eye of the beholder to a certain degree.

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An essential word when trying to sell a product has now become "quality". However, the word is hardly advertised single-handedly. It is often paired up; with such phrases as "high quality" and "superior quality". How does the sales company differentiate between their product and the product of their competitor if they both use the words high quality? Take the motel chain Quality Inn as an example...

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