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To understand and appreciate a different country or culture, one must first get to know the culture, and from knowing comes understanding. Knowing one’s own culture and understanding is the other side of this equation in order to make comparisons and determine the differences versus the similarities...
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Does the firm have a product that can be changed and adapted to meet the local needs? Is the company willing to make these changes?
Localizing a product may require making certain compromises and decision by the company (Guilty). For instance, localizing a website would involve translating into the local language, changing any cultural references, like flags, ensuring that the material is not offensive and that the content is relevant to the target culture...
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“With increasing globalization, organizational culture will be more important than national culture”. Discuss and critically evaluate this statement.
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