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Topic: Business
Number of pages / Number of words: 72 / 19912
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Chinese men, particularly in the main cosmopolitan centers, have become more sensitive to their skincare. L’Oreal, with a well-known brand of cosmetics for female skincare, has been very successful in capturing this growing market in China. The company is currently redefining its branding strategy for products aimed at men...


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The company is currently redefining its branding strategy for products aimed at men. Mainland China is a very large market for many products, and particularly for cosmetics, whose consumption is very much dependent on population size and purchasing power. This dissertation starts with an analysis of skincare products for men in Mainland China, and of the present market penetration of L’Oreal for Men...


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Brand Strategy And Imc Brand Strategy and Management Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand strategy marketing strategy case study brand consolidation Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Rebuilding Brand Strategy Skincare, Inc. Case The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The use of brand name as a strategy for gaining competitive advantage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Cosmopolitan Cosmopolitan Magazine Analysis Cosmopolitan Police National Security Strategy main point

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