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Business
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Number of pages / Number of words: |
72 / 19912 |
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Chinese men, particularly in the main cosmopolitan centers, have become more sensitive to their skincare. LâOreal, with a well-known brand of cosmetics for female skincare, has been very successful in capturing this growing market in China. The company is currently redefining its branding strategy for products aimed at men...
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The company is currently redefining its branding strategy for products aimed at men. Mainland China is a very large market for many products, and particularly for cosmetics, whose consumption is very much dependent on population size and purchasing power. This dissertation starts with an analysis of skincare products for men in Mainland China, and of the present market penetration of LâOreal for Men...
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