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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1551 |
Essay's paper body
The advertising campaign for Rapture communicates to the audience the qualities of the facilities in the building, as well as the vast array of outdoor activities that are on offer (full page advertisement). The use of outdoor imagery particularly the reef and beach (volley ball and surfing) in the advertisement appeals to the reader on an emotional level, the feeling of being amongst nature drawing them into the “Rapture experienceâ€...
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The use of outdoor imagery particularly the reef and beach (volley ball and surfing) in the advertisement appeals to the reader on an emotional level, the feeling of being amongst nature drawing them into the “Rapture experienceâ€. The concept that becoming part of the Rapture community/experience is very important to communicate to the target audience...
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General points of the essay
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