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Perhaps as an acquisition, Eskimo might be worth 1.4 to 1.5 times 1990 sales, or $66 to $71 million.
3. As an advisor to Reynolds, would you recommend the sale of Nestle or the proposed IPO?
I would recommend that Reynolds keep trying for the IPO. Like I said in question 2, I don’t think Nestle’s offer is good enough...
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Perhaps if they increased their bid, then the acquisition should be considered. Assuming that the offer stays the same, however, an IPO would be best for the following reasons:
- The company could remain independent and continue to make all the decisions.
- The IPO market was hot at the time, so the offering could yield nominal results for Eskimo
- An IPO would avoid the “complications and conditions that Nestle wanted to attach to its purchase of Eskimo Pie (Page 6)â€
Overall, I think the IPO would have more benefits than a sale to Nestle, and that’s why I would recommend it...
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