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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 2205 |
Essay's paper body
An employee, Wendy Kaufman, became
the "face" of Snapple on TV, and her friendly "Greetings from Snapple!" salute and penchant for
answering fan mail on the air helped build the company's "quirky" positioning. Snapple also enlisted
the support of offbeat personalities, including top-rated shock-jock Howard Stern and talk show host
Rush Limbaugh, to create a quirky, individualist image that wooed a cult-like following...
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An employee, Wendy Kaufman, became
the "face" of Snapple on TV, and her friendly "Greetings from Snapple!" salute and penchant for
answering fan mail on the air helped build the company's "quirky" positioning. Snapple also enlisted
the support of offbeat personalities, including top-rated shock-jock Howard Stern and talk show host
Rush Limbaugh, to create a quirky, individualist image that wooed a cult-like following...
Essay fragment
General points of the essay
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Privacy is becoming an important issue relating to the use and abuse of information technology. We suffer unsolicited phone calls and e-mail. We get junk mail and other communications when our names and addresses are sold, traded or ...
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