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| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6314 |
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References 16
11. Appendices 19
3. What is the issue?
Qantas was privatised in 1995, and in 1999 joined the Oneworld airline alliance, the most global of the world’s alliances (Qantas web site, 2008).
The September 11 terrorist attacks in 2001 had a major impact on Qantas, as the demand for international travel greatly declined (Qantas web site, 2008)...
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The company was spared financial losses due to the demise of Ansett Australia Qantas’s major domestic competitor on September 12, 2001 (Qantas Annual Report, 2002). This immediately increased Qantas’s domestic market share compensating for the loss of international tickets (see Appendix B).
World events, including the war in Iraq and the SARS epidemic collaborated in devastating Qantas’s profitability in 2003 (Qantas Annual Report, 2003) (see Appendix C)...
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